WHAT IS VR ?

IT'S NOT SCIENCE FICTION IT'S REALITY

what is vr

1- What is VR?

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world.

what is vr

2- How does VR work?

The primary subject of virtual reality is simulating the vision. Every headset aims to perfect their approach to creating an immersive 3D environment. Each VR headset puts up a screen (or two - one for each eye) in front of eyes thus, eliminating any interaction with the real world. Two autofocus lenses are generally placed between the screen and the eyes that adjust based on individual eye movement1 and positioning. The visuals on the screen are rendered either by using a mobile phone or HDMI cable connected to a PC. To create a truly immersive virtual reality there are certain prerequisites - a frame rate of minimum 60fps, an equally competent refresh rate and minimum 100-degree field of view (FOV). The frame rate is the rate at which the GPU can process the images per second, screen refresh rate is the pace of the display to render images, and FOV is the extent to which the display can support eye and head movement.

what is vr

3- Difference between Virtual Reality (VR) and Augmented Reality (AR)?

In Augmented Reality, the computer uses sensors and algorithms to determine the position and orientation of a camera. AR technology then renders the 3D graphics as they would appear from the viewpoint of the camera, superimposing the computer-generated images over a user’s view of the real world. In Virtual Reality, the computer uses similar sensors and math. However, rather than locating a real camera within a physical environment, the position of the user’s eyes are located within the simulated environment. If the user’s head turns, the graphics react accordingly. Rather than compositing virtual objects and a real scene, VR technology creates a convincing, interactive world for the user.

what is vr

4- VR and Business Applications

While VR started off in the gaming and entertainment industry, it has recently gained traction in other business applications due to the improved technological visualization. Companies are now adopting VR as part of their digital transformation strategy to improve business performance whether internally like product design and training/simulation, etc. or externally in sales & marketing to sell their vision to customers.

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VR in Numbers

Need more convincing ? Read below
78% of property buyers said they’d be more likely to purchase from a real estate developer that uses VR than from one that doesn’t
3X more defects are caught during design phase when using VR technologies
86% of property buyers feel that VR makes real estate developers seem "forward-thinking and modern"
97% of property buyers believe VR gives real estate developers an edge over competition

VR helps these companies close deals

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